Nursery businesses sell plants, trees, and garden supplies to homeowners, landscapers, and commercial buyers. If you are looking to buy, grow, or sell a nursery business, valuing a nursery is an important first step. It provides insight into the company’s worth and risk profile, promoting informed decisions. For a simple fair market value estimate, many owners and buyers turn to valuation multiples for a nursery. In this article, we explain what multiples are and how to use them to value a nursery business. We also provide the common nursery business valuation multiples.
At Peak Business Valuation, we frequently help individuals who are buying, growing, or selling nursery businesses. We are here to provide a reliable nursery business valuation. In addition, we can answer any questions you have about valuation multiples for a nursery business. Schedule a free consultation with Peak Business Valuation below to get started!
Valuing a Nursery Business
When valuing a nursery business, business appraisers may apply various valuation methodologies. The market approach is one of the most common approaches. This technique uses valuation multiples to compare similar nursery businesses that have recently sold. In addition, business appraisers consider the risks and value drivers for a nursery business to get a stronger estimate. You can use this analysis to make strategic decisions and improve the performance and value of a nursery business.
Valuation Multiples for Nursery Businesses
At Peak Business Valuation, our data below shows the general range of valuation multiples for a nursery business. Business appraisers use real transactions involving comparable companies to calculate these figures. In many cases, SDE, EBITDA, or revenue serve as the underlying metric.

Disclaimer: These multiples are for educational purposes only. As such, the information provided does not constitute valuation advice. These multiples do not represent the valuation opinion of Peak Business Valuation or its valuation professionals. Instead, seek the guidance and advice of a qualified business valuation professional about any matter in this article.
What is a Valuation Multiple?
A valuation multiple is a ratio that compares a company’s sale price to a financial metric, such as its earnings or revenue. Business appraisers build these ratios from real transaction data involving similar companies that have sold. Applying a multiple to a nursery business’s financials gives owners and buyers a preliminary estimate of value. Below, we cover the three most common multiples, SDE, EBITDA, and revenue. For a deeper explanation, see What is a Valuation Multiple?
SDE Multiples for a Nursery Business
Average SDE Multiple Range: 2.16x – 3.41x
Peak’s transaction data shows that nursery businesses often sell within an SDE multiple range of 2.16x to 3.41x. Valuation experts calculate a company’s value under this method using the following formula:
SDE × Multiple = Business Value
If a nursery business generates $240,000 in SDE and sells at a 2.75x multiple, its estimated value would be $660,000.
$240,000 × 2.75x = $660,000
To determine SDE, valuation analysts add back the owner’s salary, personal expenses, and other discretionary or non-recurring costs to the company’s net income. This reflects the true cash flow available to a new owner-operator. Check out Understanding Seller’s Discretionary Earnings to learn more about how this figure is calculated.
If you need to know what your nursery business might be worth, Peak Business Valuation can help. We are happy to answer any questions about valuation multiples for a nursery business. Schedule your free consultation with Peak Business Valuation below.
EBITDA Multiples for a Nursery
Average EBITDA Multiple Range: 3.11x – 4.95x
Nursery businesses with a stronger infrastructure and a larger client base often transact at higher EBITDA multiples, generally between 3.11x and 4.95x. The formula is as follows:
EBITDA × Multiple = Business Value
Suppose a nursery business earns $280,000 in EBITDA and sells at a 4.00x multiple. That would put its estimated value at $1,120,000:
$280,000 × 4.00x = $1,120,000
Because EBITDA strips out financing and accounting decisions, it gives buyers a clean way to compare nursery businesses of different sizes and ownership structures. This multiple is more common for larger operations with greenhouse space, delivery capacity, or landscaping contracts already in place.
Revenue Multiples for a Nursery Business
Average Revenue Multiple Range: 0.33x – 0.81x
Revenue multiples for a nursery business typically fall between 0.33x and 0.81x. The formula is as follows:
Revenue × Multiple = Business Value
If a nursery business brings in $850,000 in annual revenue and transacts at a 0.55x multiple, its estimated value would be $467,500:
$850,000 × 0.55x = $467,500
Since revenue does not account for profitability, Peak Business Valuation often gives it less weight than SDE or EBITDA when valuing a nursery. Even so, it can offer useful insight for nursery businesses with strong recurring contracts with landscapers. Business appraisers determine which multiple best fits the specifics of your nursery business.
Summary
Valuation multiples for a nursery business offer a useful starting point for estimating what the business is worth. SDE, EBITDA, and revenue multiples each capture a different piece of the company’s financial picture. As such, business appraisers often use them together for a more complete view. However, these figures cannot account for everything that makes an individual nursery business valuable or risky. For a reliable conclusion of value, consider working with a professional business appraiser.
Peak Business Valuation is a professional appraisal firm that supports individuals looking to buy, grow, or sell nursery businesses. We are here to provide you with a reliable nursery business valuation and answer any questions you may have. Schedule your free consultation with Peak Business Valuation below to get started valuing a nursery!
