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Franchise Business Valuations

Franchise Business Valuations

There are over 800,000 franchises from various industries throughout the United States. A franchise is a unique business model where a host company licenses its operations to a third party. Whether you are looking at buying, growing, or selling a franchise business, it is important to know how much it is worth. Obtaining a franchise business valuation is the best way to gain a comprehensive understanding of its value, strengths, and weaknesses. This information is essential for any franchise’s success.

If you want to get an accurate estimate of your franchise’s value, consider working with a professional business appraiser. These experts conduct a thorough financial analysis and provide guidance to help you understand the business’s fair market value. 

Peak Business Valuation is a professional business appraiser that regularly helps individuals who are buying, growing, or selling franchise businesses. We can help you with an accurate franchise business valuation! Additionally, we are here to answer any questions on valuing a franchise business. Schedule your free consultation with Peak Business Valuation below!

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Valuing a Franchise Business

Business appraisers consider many different factors when valuing a franchise business. The valuation process involves analyzing revenue streams, profitability, market conditions, and the franchise agreement itself. Since franchises operate under a host company, their valuation requires a specialized approach that considers factors like royalty structures, franchise agreements, and more. For more insights, check out Valuing a Small Business.

Valuation Methods for a Franchise Business

At Peak Business Valuation, the most common valuation methods we rely on are the market approach, the income approach, and the asset approach. Each method considers different factors and provides unique insights. Below, we briefly explain each valuation method. 

The Market Approach:

The market approach compares the franchise to similar businesses that have recently been sold. Valuation experts compare sales data and use valuation multiples to get an accurate estimate of your franchise business’s fair market value. To learn about multiples, see Valuation Multiples for a Restaurant Franchise.

The Income Approach:

The income approach measures a franchise business’s value based on its earning potential. This requires a thorough analysis of revenue streams, expenses, and projected cash flows. The appraiser then applies adjustments to ensure an accurate estimate of the business’s current value. Check out The Income Approach Made Simple for further guidance.

The Asset Approach:

This method determines a franchise’s net worth by calculating the value of its assets and subtracting liabilities. The asset approach is common for franchises that heavily rely on machinery and equipment. To learn more, see The Asset Approach Made Simple.

To determine which method is most applicable, a valuation expert assesses market trends and the franchise’s financial status. This often involves a combination of approaches for more accurate results. To learn more, read Common Business Valuation Approaches.

Key Considerations in a Franchise Business Valuation

In addition to financial conditions and market trends, business appraisers consider operational factors that contribute to a franchise’s performance and value. At Peak, we conduct a value driver assessment and a risk assessment. Understanding these factors can help franchise owners make informed decisions to maximize the value of their business. Below, we discuss a few common value drivers and risks in the franchise industry:

Value Drivers for a Franchise Business:

  • Brand Strength: A franchise licensed by a well-established brand can expect more customers and long-term growth potential. This has a strong impact on the value of a franchise business.
  • Franchise Agreement Terms: Favorable franchise agreement terms can positively influence the valuation. This includes factors like reasonable royalty fees and flexible renewal options.
  • Prime Location: A location with high foot traffic and easy accessibility has a strong competitive advantage. When valuing a franchise business, a business appraiser considers the strengths and weaknesses of its location.
  • Strong Management: Hiring an effective management team translates to strong operational efficiency and consistent revenue generation. This has a powerful impact on the business’s fair market value.

Risks for a Franchise Business:

  • Franchise Fees and Royalties: High ongoing fees can hurt profit margins, lowering the overall value of the franchise.
  • Intense Competition: In some industries, it can be difficult to compete with similar franchises or independent businesses. 
  • Franchise Agreement Restrictions: Franchise agreements may include strict operational guidelines and other limitations. This can limit a franchise’s growth potential. 
  • Economic Conditions: Some franchises may be extremely sensitive to economic conditions. An economic downturn could cripple the demand for these franchises.

Whether you are buying, growing, or selling a franchise business, it is important to learn what impacts its value. As a business appraiser, Peak Business Valuation can provide a detailed valuation report on your franchise business. We are also here to address any inquiries you may have. Schedule a free consultation with Peak to get started!

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Business Valuation for Buying a Franchise Business

Moreover, a business valuation is pivotal if you are preparing to buy a franchise. It provides crucial insights into the franchise’s profitability and growth potential. In addition, the valuation report outlines the business’s fair market value. These insights can help you make informed decisions and ensure a fair purchase price. See What to Know When a Buying a Business to learn more. 

Business Valuation for Selling a Franchise Business

Similarly, sellers significantly benefit from a franchise business valuation. Having a clear understanding of their business’s value can help make any pre-sale adjustments and/or justify the asking price. Refer to Selling a Business for extra guidance.  

Gift & Estate Valuation for a Franchise Business

When a franchise is transferred as part of an estate or gifted to family members, a business valuation helps with tax planning and compliance. Gift and estate valuations ensure accurate reporting and help minimize tax liabilities. If you have any questions, reach out to Peak Business Valuation! You can also visit Gift & Estate Tax Valuations for more information.  

SBA Financing for a Franchise Business

Finally, franchise business valuations are critical if you need to secure financing. For favorable financing options, consider Small Business Administration (SBA) loans. These loans often feature low down payments, competitive interest rates, and flexible repayment options. When applying for an SBA loan, the lender will request a professional business appraisal. 

Peak Business Valuation partners with over 90 SBA lenders across the country. We can connect you with an experienced SBA lender for franchise businesses. Peak can also provide an SBA-compliant franchise business valuation and answer any questions on the value of a franchise. Schedule a free consultation with Peak Business Valuation by clicking the link below!

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