Receiving a business valuation is an important first step if you are looking to buy, grow, or sell a catering business. The valuation provides insight into the company’s worth, risks, and opportunities. This promotes informed decision-making throughout the process. For a quick value estimate, many entrepreneurs turn to valuation multiples for a catering business. In this article, we explain what multiples are and how to use them when valuing a catering business. We also highlight the most common catering business valuation multiples.
As a business appraisal firm, Peak Business Valuation often helps individuals who are buying, growing, or selling catering businesses. We are happy to help you obtain a reliable catering business valuation. In addition, we can answer any questions you have about valuation multiples for a catering business. Schedule a free consultation with Peak Business Valuation below to get started!
Valuing a Catering Business
When valuing a catering business, business appraisers may apply various valuation methodologies. One of the most common approaches is the market approach. The market approach uses valuation multiples to compare similar catering businesses that have recently sold. Valuation experts also consider the risk profile for a catering business to get a more reliable conclusion of value. You can use this assessment to make informed decisions and improve a catering business’s performance.
Valuation Multiples for Catering Businesses
Peak Business Valuation’s data below shows the typical range of valuation multiples for a catering business. Business appraisers calculate these figures from real transactions involving comparable companies, often using SDE, EBITDA, or revenue as the underlying metric.

Disclaimer: These multiples are for educational purposes only. As such, the information provided does not constitute valuation advice. These multiples do not represent the valuation opinion of Peak Business Valuation or its valuation professionals. Instead, seek the guidance and advice of a qualified business valuation professional about any matter in this article.
What is a Valuation Multiple?
A valuation multiple is a financial ratio that compares a company’s sale price to a financial metric, such as its earnings or revenue. Business appraisers calculate these ratios using real transaction data involving similar companies that have sold. Applying the right multiple to a catering business’s financials gives owners and buyers a starting estimate of value. We cover the three most common valuation multiples for a catering business below. For deeper insight, see What is a Valuation Multiple?
SDE Multiples for a Catering Business
Average SDE Multiple Range: 1.37x – 2.96x
Peak’s data shows that catering businesses sell within an SDE multiple range of 1.37x to 2.96x. Appraisers calculate a company’s value under this method using the following formula:
SDE × Multiple = Business Value
Suppose a catering business that generates $160,000 in SDE and sells at a 2.10x multiple. Its estimated value would be $336,000.
$160,000 × 2.10x = $336,000
To determine a catering company’s SDE, valuation analysts add back the owner’s salary, personal expenses, and other discretionary or non-recurring costs to the company’s net income. This adjustment reflects the true cash flow available to a new owner. Read Understanding Seller’s Discretionary Earnings to learn more about this figure.
If you are interested in knowing what your catering business might be worth, Peak Business Valuation can help. We frequently work with catering businesses across the United States. If you have any questions about valuation multiples for a catering business, schedule your free consultation with Peak Business Valuation below.
EBITDA Multiples for a Catering Business
Average EBITDA Multiple Range: 1.91x – 4.30x
Catering businesses often transact at EBITDA multiples between 1.91x and 4.30x. The formula is as follows:
EBITDA × Multiple = Business Value
For instance, if a catering business earns $220,000 in EBITDA and sells at a 3.00x multiple, that would put its estimated value at $660,000:
$220,000 × 3.00x = $660,000
EBITDA strips out financing and accounting decisions. As such, it gives buyers a cleaner way to compare catering businesses of different sizes and ownership structures. This multiple is often favored for larger operations with commercial kitchens and event staff already in place.
Revenue Multiples for a Catering Business
Average Revenue Multiple Range: 0.25x – 0.56x
Revenue multiples for a catering business often fall within a range of 0.25x and 0.56x. This range reflects the industry’s thinner margins compared to more scalable service businesses. The formula is as follows:
Revenue × Multiple = Business Value
If a catering business brings in $900,000 in annual revenue and transacts at a 0.40x multiple, its estimated value would be $360,000:
$900,000 × 0.40x = $360,000
Because revenue does not account for profitability, Peak Business Valuation may weigh it less heavily than SDE or EBITDA when valuing a catering business. But revenue can still offer helpful insight, especially for catering businesses with a steady calendar of contracted events. Business appraisers determine which multiple is best for your catering business as part of the valuation process.
Summary
Valuation multiples for a catering business provide a rough estimate that can be helpful for preliminary planning. SDE, EBITDA, and revenue multiples each reflect a different piece of the company’s worth. Business appraisers often use them together for a more complete view. However, it is important to note that multiples alone cannot account for everything that impacts value. For a more reliable conclusion of fair market value, consider working with a professional business appraiser.
Peak Business Valuation is a trusted appraisal firm that supports individuals looking to buy, grow, or sell catering businesses. We are happy to provide you with a comprehensive catering business valuation and answer any questions you may have. Schedule your free consultation with Peak Business Valuation below to get started valuing a catering business!
