Funeral Home Valuation Multiples
Funeral home owners hold the responsibility of helping families commemorate loved ones who have passed away. In addition to serving the community in a meaningful way, running a funeral home can be a rewarding business opportunity. If you want to buy, grow, or sell a funeral home, it is important to understand the business’s fair market value. This information can help you make informed decisions to reach your business goals. For a quick fair market value calculation, many business owner turn to funeral home valuation multiples.
This article reviews the most common valuation multiples for funeral homes. In addition, we highlight some important implications when applying these tools. Please note that the ranges we provide are industry averages and may not represent the precise value of your specific funeral home. For an accurate funeral home valuation, it is important to work with a certified business appraiser.
Peak Business Valuation is a professional business appraiser that assists funeral home owners across the country. Whether you need to secure financing, prepare for a transition, or identify growth opportunities, we can help you with a reliable funeral home valuation. Additionally, we are available to answer any quesitons about how to value a funeral home or funeral home valuation multiples. You can start today by scheduling your free consultation below!
What are Funeral Home Valuation Multiples?
Valuation multiples are financial ratios that compare the value of a business to certain financial benchmarks. Valuation experts can determine suitable multiples by analyzing recent sales of similar funeral home businesses on the market. To estimate the funeral homes fair market value, these multiples are applied to financial metrics such as earnings or revenue. For more details, see Valuation Multiples for a Funeral Home.
Common Funeral Home Valuation Multiples
When performing a funeral home valuation, Peak Business Valuation often relies on SDE, EBITDA, and/or revenue multiples. Each method emphasizes a different aspect of the funeral home’s financial performance. In manyc ases, valuation analysts consider more than one multiple to provide a well-rounded valuation. Below, we review these multiples and the typical ranges found in the funeral services industry.
SDE Multiples for a Funeral Home Business
Seller’s Discretionary Earnings (SDE) highlight the total financial benefit an owner can expect to receive from the funeral home. This approach is often used for smaller owner-operated funeral homes. SDE is calculated by adding the owner’s compensation, discretionary expenses, and one-time costs back to net income.
Formula: Value = SDE × Multiple
Range: SDE multiples for funeral home businesses generally range from 1.99x to 3.22x SDE.
EBITDA Multiples for a Funeral Home Business
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) is a measure of a funeral home’s operating profitability before financing and accounting decisions. This metric enables direct comparisons across similar businesses in the industry. EBITDA multiples are most often applied to larger funeral homes or those with multiple locations.
Formula: Value = EBITDA × Multiple
Range: EBITDA multiples for funeral home businesses generally fall between 2.77x and 4.08x EBITDA.
Revenue Multiples for a Funeral Home Business
Revenue multiples are based on the total income generated by the business within a 12-month period. While this method does not take expenses or profitability into account, it provides useful context when used alongside SDE or EBITDA multiples.
Formula: Value = Revenue × Multiple
Range: Funeral home businesses often transact within a revenue multiple range of 0.57x to 0.99x.
At Peak Business Valuation, we apply funeral home valuation multiples along with an in-depth analysis of risks, opportunities, and market position to provide accurate business valuations. We are happy to help you learn more about valuing a funeral home! Moreover, we can provide you with a reliable funeral home valuation. Get started by scheduling a free consultation with Peak Business Valuation below!
How to Value a Funeral Home Business Using Multiples
Applying funeral home valuation multiples requires more than simple calculations. For an accurate funeral home valuation, a professional business appraiser will make adjustments to reflect the unique attributes and risks of the business. This includes factors like reputation, competition, and operational efficiency. Peak Business Valuation also normalizes financials to account for one-time expenses or seasonal differences. For additional insights, see How to Value a Funeral Home Business.
Rules of Thumb for Funeral Home Businesses
Valuation multiples are often considered rules of thumb for valuing a funeral home. However, these simplified tools do not consider all details that influence the worth of an individual business. While funeral home valuation multiples are a useful starting point for planning, they should not guide critical decisions. Relying on rules of thumb can lead to costly mistakes. To achieve the most accurate results, it best to obtain a professional funeral home valuation. Contact Peak Business Valuation today if you have any questions!
Factors Affecting Funeral Home Valuation Multiples
A variety of factors can influence whether a funeral home receives higher or lower valuation multiples. Understanding these drivers can help funeral home owners improve their business’s performance and value. Some common considerations in the funeral services industry include:
- Skilled Workforce: Developing and retaining a well-trained staff enables a funeral home to effectively handle a range of customer needs. Since this industry carries high labor costs, skilled employees are a major asset that can support higher valuation multiples.
- Service Flexibility: Adapting services to meet the needs of families helps attract a wider client base and reduces the risk of losing customers to competitors. This promotes a positive reputation, increasing the funeral home’s perceived value.
- Transparent Pricing: Providing clear, upfront pricing policies can help differentiate a funeral home from competitors. Transparency builds trust and attracts more clients, which can lead to stronger multiples.
- Service Mix: Offering a wide range of services, such as cremation, memorial planning, grief support, and aftercare, can attract a broader customer base and increase the funeral home’s worth.
- Licensing and Compliance: Maintaining proper licenses and certifications is essential. Compliance with regulations demonstrates professionalism, builds trust, and enhances the funeral home’s reputation and value.
See Value Drivers for a Funeral Home to learn more about increasing the value of a funeral home.

Conclusion
If you need a general understanding of your funeral home’s worth, valuation multiples can offer useful insights. However, these metrics represent industry averages and may not reflect the specific circumstances of your business. If you are planning to buy, grow, or sell a funeral home, it is essential to obtain a professional business valuation. A certified expert takes thorough measures to evaluate the unique risks and strengths of your business. This process results in a comprehensive and defensible funeral home valuation.
As a professional business appraiser, Peak Business Valuation works with funeral homes nationwide. We are here to answer your questions about valuation multiples or how to value a funeral home. Additionally, Peak is happy to support you with a business valuation for a funeral home. Schedule a free consultation today by clicking below!
Read Funeral Home Valuations or Valuing a Funeral Home for more information.