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How Does the Economy Impact the Value of a Business?

How Does the Economy Impact the Value of a Business?

There are many things that impact the value of your business. Economic conditions are a significant factor. If the economy is struggling, businesses will feel those effects. While a business cannot change the economic conditions, it can prepare or work around those conditions. By doing so, a business will not suffer as bad through lows in the economy. It is extremely important to understand the economy as a business owner. The economy dictates the direction your business can go and how much your business is worth.

Economic Impact on the Value of a Business

Businesses that weather well the ups and downs in the economy are more valuable. If you are looking to sell a business, it is best to sell when your business is doing well. In hard economic conditions, some businesses are forced to sell or liquidate this results in the least value. Whereas if your business is doing well and the economy is at a high, businesses that sell tend to see the most value. 

On the buying side, in hard economic times, an individual may be looking to buy a business for a good deal hoping that as the economy improves so will the business. But, that being said, in hard economic times, there are usually fewer business buyers. Whereas in a strong economy, there are usually more business buyers and fewer businesses for sale resulting in higher business values. Whereas in a low economy, there are more businesses for sale and fewer buyers resulting in lower business values and lower selling prices. 

To better understand the value of your business, consider receiving a business valuation. A business valuation will help you determine the fair market value of your business and how to increase it. At Peak Business Valuation, our business appraiser will look at historical data, trends, and financial projections to better understand the industry and your business. Get started today by scheduling a free consultation

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Inflation plays a significant part in a business’s financial situation. As inflation increases, so does rent, utilities, cost of production, etc… This forces businesses to increase the price of their product or service. If this price becomes unreasonable with little demand, the company will not be profitable. If employers do not increase employee wages, consumers cannot afford the rising costs surrounding them. Inflation has rapidly increased over the past years, with little hope on the horizon of slowing down. If it continues at this rate, consumers will not be able to keep up. 

As a business owner dealing with inflation, it is important to keep the concept of inflation at the forefront of your mind. Find ways to lower costs while maintaining a healthy work environment and consistent production rates. Be actively involved in understanding consumer wants and needs. By doing so, your business will remain at the forefront of someone’s thoughts with products they need or want. When inflation increases, it forces the consumer to cut back on products and services. As this happens, businesses record lower sales, driving the value of their business down. It is important to stay on top of the ever-changing conditions as they will significantly impact the value of your business. When valuing a business, a business appraiser will look at your profit margins and operating margins. They will compare your businesses to similar businesses. 

Interest Rates

Oftentimes, small businesses take out a loan to get their business going. These SBA loans come from lenders such as banks, which charge interest. If interest rates rise, so do overall expenses for the business owner. Consumers also see an impact of increasing interest rates. When interest rates rise, it makes it more difficult to take a loan out for a car or home. If consumer wages do not increase, it makes it more difficult to obtain financing.  

Much like inflation, high-interest rates deter buyers from buying. Some may no longer qualify or be able to afford it. When interest rates rise, the share value will most likely fall. The share value reflects the value of the business. While interest rates are out of the company’s control, it is important to understand the effects it has on a business. The value of your business shifts as interest rates do. 


Last, the economy is like a wave, it goes up and down. When the economy is doing well, jobs are attainable and unemployment is low, but when it’s down, jobs can be scarce. When unemployment is low, businesses bring in more profit. This is because the consumers have more disposable income. This helps the economy to grow as money goes in and out of businesses. When unemployment rises, businesses feel the effect. Consumer spending is limited, bringing revenue down. Revenue directly impacts the value of a business. 

Waves in the economy and employment are not something a business can plan for. However, they can consistently reassess their business plan to accommodate for economic changes. A business valuation is an important tool in business planning. A business that is willing to adapt will see more growth over time and increase its value. 


In conclusion, the economy plays a significant role in the success and value of a business. As a business owner, it is important to stay up to date on economic trends and changes. This is not something a business owner can plan for but they should be aware of. A great way to adapt to these outside forces is by adapting its business plan. Procedures may need to change to accommodate these economic trends. A business valuation is a tool to help determine and adapt your business plan. 

To help understand the value of your business, obtain a business valuation from Peak Business Valuation, business appraiser. In the valuation process, we consider trends, industry data, outside forces, and financial projections to better understand the value of your business. The economy plays a huge role in a business’s life and in its value. The first step in understanding the value of your business and how to increase it is by receiving a business valuation. Let Peak Business Valuation, business appraiser, help you. Schedule a free consultation today. We look forward to working with you!


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