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Methods of Valuing a Business

Methods of Valuing a Business

Business appraisers use several methods of valuing a business to determine fair market value. Each method analyzes the company from a different angle. Some focus on assets, while others look at earnings or compare the business to the market. Using a variety of these methods helps provide a clear view of the company’s financial health and potential. Understanding how each method works can help you make better, informed business decisions.

Peak Business Valuation is a trusted business appraiser. We are here to help you obtain a thorough and credible business valuation. To learn more about how to value a business, reach out to Peak! Schedule your free consultation today.

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What Does it Mean to Value a Business?

Valuing a business means determining what a company is truly worth. During this process, business appraisers calculate fair market value by reviewing factors such as assets, earnings, and market conditions. Fair market value represents the price a willing buyer and seller would agree on. Different business valuation methods help valuation experts view the company from multiple angles. Together, these methods provide a clear picture of the business’s financial health and potential.

In this article, we discuss the methods of valuing a business. If you are considering obtaining a business valuation, contact Peak Business Valuation!

Business Valuation Methods

There are several standard methods of valuing a business. Each technique measures a company’s worth in a different way. The following sections outline the main valuation approaches used to calculate business value.

1. Market Approach

The market approach determines value by comparing a business to similar ones that have sold. Business appraisers review market data like sale prices and market multiples. This method shows how the market views similar companies and helps align buyer and seller expectations. The market approach is most applicable when there is sufficient market data available.

2. Income Approach

Business appraisers use the income approach to estimate a business’s earning potential. They review historical earnings and cash flow to project the company’s future income. It is also common to capitalize or discount projected earnings to reflect present value. The income approach is ideal for stable, profit-driven businesses with consistent financial records. 

3. Asset Approach

The asset approach measures a company’s value based on its assets and liabilities. These assets can include tangible items like equipment and property, and intangible assets like patents or goodwill. Business appraisers calculate net asset value by subtracting total liabilities from the total fair market value of assets. The asset approach works well for companies with significant assets or limited earnings. It may not reflect profitability or future potential, but it gives a clear picture of the business’s floor value.

Business appraisers at Peak Business Valuation apply the methods that best suit the company. To learn more about the methods of valuing a business, reach out to Peak! Schedule your free consultation today.

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Common Valuation Discounts and Adjustments

Valuation discounts are adjustments applied during a business appraisal. They reduce the initial estimated fair market value to reflect real-world conditions. These discounts reflect challenges that diminish a company’s value. Below, we discuss the two most common business valuation discounts:

  • Lack of Marketability Discount (DLOM): The lack of marketability discount applies when an ownership interest cannot be quickly or easily sold. Private businesses, for example, do not trade in active markets like public companies do. This discount reduces value to account for the added difficulty and time it may take to find a buyer.
  • Lack of Control Discount (DLOC): The lack of control discount applies to minority ownership interests that do not have decision-making power. A minority owner cannot control company policies, operations, or distributions. As a result, their share is worth less than a controlling interest.

These valuation discounts help refine the business’s fair market value. Overlooking these key adjustments can result in an inflated or inaccurate valuation. As such, obtaining expert guidance is crucial. Reach out to Peak Business Valuation to learn more about how to value a business

Choosing the Right Valuation Methods

Choosing the right valuation methods depends on the business type, size, and the purpose of the valuation. Professional appraisers review financial performance, asset structure, and market conditions. Then they decide which approaches and methods are most suitable. Often, business appraisers apply several valuation methods to cross-check results and ensure accuracy. By weighing each method, valuation experts arrive at a well-supported fair market value that reflects the business’s true position.

Why Work with a Professional Business Appraiser

Working with a professional business appraiser ensures accuracy and credibility. Valuation experts understand the methods of valuing a business and their application. A professional business appraisal also holds more weight in legal, tax, or lending situations. Moreover, a data-supported valuation instills confidence in business owners. 

Conclusion

Understanding the different business valuation methods helps you see what drives a company’s worth. Each method offers unique insight into the business’s performance and market potential. Together, these valuation techniques provide a balanced, fair market value estimate that supports smarter business decisions. Whether you are buying or selling a business, or simply planning ahead, a professional business valuation ensures accuracy and confidence every step of the way.

At Peak Business Valuation, our business appraisers consider every method of valuing a business. We ensure each business valuation is detailed and credible. If you have any questions about how to value a business, contact Peak! Begin today by scheduling a free consultation.

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