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Valuing a Cleaning Service Company

Valuing a Cleaning Service Company

Back in late 2015, I had the opportunity to work on my first SBA business valuation for a cleaning service company. This company was a franchise that operates under the name, Merry Maids®.  Merry Maids is a world leader in the residential cleaning industry and has more than 1,100 franchises in 10 countries. I was familiar with Merry Maids and explored opportunities for opening a cleaning service franchise after this engagement. Needless to say, I did not purchase a franchise. Instead, I remained at my current company where I had the opportunity to work with a dozen more cleaning service companies. As I came to learn, there are dozens of cleaning services firms/franchises for sale at any given moment. Below we discuss how to value a cleaning service company. When valuing a cleaning service company a business appraiser considers key success factors that increase the value of a cleaning service company.

It is important to understand the value of a cleaning service company, whether you are buying, growing, or selling a cleaning service company. A business appraiser determines the fair market value when valuing a cleaning service company. For more information about valuing a cleaning service company, schedule a free consultation. Peak Business Valuation, business appraiser, is happy to answer any questions you have about how to value a cleaning service company. 

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Industry Information

The proper name for the industry is janitorial services, which includes firms that clean building interiors and upholstery for commercial and residential clients. The industry is responsible for about $61.1 billion in revenue annually as of April 2019. There are over 835,000 janitorial services firms in the United States with an average net profit margin of around 5.9%. Net profit margins have been consistent over the last five years. 

The annual growth rate has been around 1.9% over the past five years ending in April 2019.  However, moving forward over the next five years, the growth rate is expected to decline to about 1.1% annually. Although growth is slowing, businesses that operate in this space remain attractive to buyers due to the ability to survive dips in the economy. 

If you are looking to understand your company’s value or are simply interested in purchasing a franchise, etc., you should consider obtaining a business valuation. Here are some of the market multiples that are currently being recognized in the private markets. Please keep in mind that a valuation specialist can provide a more in-depth value of a company and that the multiples below are merely a guide.


Market Multiples for a Cleaning Service Business in the $1 – $5 million in revenue

Below are average valuation multiples for a cleaning service business. A valuation expert uses multiples when valuing a cleaning service company.

  • Annual Revenue: 0.35x – 0.50x, including inventory
  • EBITDA: 3.0x – 6.0x
  • Seller’s Discretionary Earnings: 2.5x – 4.5x, including inventory
**Disclaimer: These multiples are for educational purposes only. As such, the information provided does not constitute valuation advice. These multiples do not represent the valuation opinion of Peak Business Valuation or its valuation professionals. Instead, seek the guidance and advice of a qualified business valuation professional about any matter in this article.


Key Success Factors for Valuing a Cleaning Service Company

With a clearer understanding of what your business is worth, you can begin taking steps to increase the value of your company. I will touch on general concepts to implement in order to increase the value of your business. If you are searching for a more extensive valuation, reach out to a valuation firm like Peak Business Valuation, business appraiser. There are several success factors that help distinguish a cleaning service company. A business appraiser will consider these when valuing a cleaning service company. For questions, schedule a free consultation with Peak Business Valuation, business appraiser.

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Being part of a franchise chain may assist with obtaining access to larger national and regional contracts.

Access to Niche Markets

Over time, operators must move away from a client base consisting only of price-sensitive clients and contracts to large-scale contracts.

Use of a High Volume/Low Margin Strategy

Providers of janitorial services must be able to operate in an environment with high volume and low net margins as fierce competition among players keep service prices low.

Ability to alter mix of inputs in line with cost

Due to price competition within the industry, the ability to alter labor, material, and cleaning inputs in line with the contract price and agreed quality standards is important for success.


I hope these tips have helped you in your search to build, grow and eventually sell your cleaning service business. Understanding the value of a cleaning service business is important, regardless of any near future transactions. The first step in that process is a business valuation, which we are happy to provide you with. We can also help to identify ways to increase the value of your business through a business valuation. 

We at Peak Business Valuation work with a handful of cleaning service businesses on a yearly basis. If you have questions about how to value a cleaning service company, feel free to reach out by scheduling a free consultation. 


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