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Valuing a Dental Practice

Valuing a Dental Practice

Dental practices are among the most profitable businesses, with an average profit margin of 25.0%. As of December 2018, there are approximately 174,290 dental practices in the United States. According to IBISWorld, the cost of starting a new business has incited fewer dentists to start their own practices. As such, incoming dentists are looking to acquire established practices. With the number of retiring dentists exceeding the number of dentists graduating from dental school, there are countless opportunities for acquisitions in this space. If you are looking to buy, grow, or sell a dental practice it is important to understand the value of a dental practice.

If you currently own a dental practice, consider the possibility of selling. The reason is now is a great time to prepare to sell. The first step to selling is obtaining a business valuation. Over the past few years, Peak Business Valuation has provided business valuations for several dental practices across the country. Below are some of the key factors used in valuing a dental practice. Keep in mind that the factors listed below are only a guide. For additional questions, reach out to Peak Business Valuation by scheduling a free consultation.

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Market Multiples for a Dental Practice

  • 46.0 – 67.0% of annual sales, including inventory
  • 1.0 – 2.0x Sellers Discretionary Earnings, includes inventory
  • 1.8x – 2.7x EBITDA, including inventory
** Disclaimer: These multiples are for educational purposes only. As such, the information provided does not constitute valuation advice. These multiples do not represent the valuation opinion of Peak Business Valuation or its valuation professionals. Instead, seek the guidance and advice of a qualified business valuation professional about any matter in this article.


Key Success Factors

The following success factors are helpful to increase the value of a dental practice. With a clearer understanding of what your business is worth, you can begin taking steps to increase the value of your dental practice business. For more ideas see Value Drivers for a Dental Practice as well as Valuation Multiples for a Dental Practice and How to Value a Dental Practice. There are countless factors to take into consideration, but this will provide you with the basis of what your company is worth. If you are searching for a more extensive valuation, schedule a free consultation with Peak Business Valuation, business appraiser Utah.

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Referral Program

A patient referral program is a marketing system designed for providers who recognize that new patients are vital to growing their practice. Programs vary widely from practice to practice, but the ultimate goal is to motivate current patients to reach out to friends and family, etc. Oftentimes, a dental practice will provide gratuities in the form of sweepstakes, gift cards, or discounts on future services. An established referral program will lead to an increase in revenue. In addition, a referral program shows potential buyers that there is a marketing plan in place and a loyal customer base.


Technology can be a touchy topic for a dental practice. Dental technology changes rapidly and can be very costly. However, most buyers are interested in the technology that they used in dental school. Not only is the dental equipment important to consider, but also the state of accessing and exchanging information from within and outside the office (i.e. multidisciplinary treatment, insurance filing, etc.). This technology ultimately enhances the systems implemented by management. Overall, the state of the equipment and the systems implemented to operate the dental practice will impact the value of your business.

Products and Services

How does your business stack up next to the industry in terms of revenue breakdown? The primary revenue sources for dental practices are restoration, preventative and dental consultations. Observe the percentage breakdown of your revenue and compare it to that of the industry. Below is data derived from IBISWorld. If you are interested in more industry research, feel free to schedule a free consultation with Peak Business Valuation.

Dental Practice Products & Services:
  • Restorative Dental Services – 22.3%
  • Preventative Services – 16.3%
  • Dental Consultations and Diagnostic Services – 15.9%
  • Other 15.1%
  • Prosthodontics – 9.4%
  • Orthodontics – 9.3%
  • Surgical Oral and Maxillofacial Services – 7.0%
  • Nonsurgical Endodontic Services – 4.7%

After comparing your revenue breakdown to that of the industry, consider what additional services could be added. If possible, offer specials on these services to entice current and new patients.

Social Media Presence

A website provides the basis of an online footprint, but a majority of new customers rely on social media to inform their decisions. Your business reviews on social media not only report on the quality of the service provided but on the appearance and customer service of the practice. There are several robust online review software programs, designed to help local interaction. One of the services I recommend is Podium. Podium helps your business to stand out in the local SEO search by increasing exposure to your business. If you would like an introduction, schedule a free consultation with Peak Business Valuation, business appraiser Utah. For additional information, see The Value of SEO.

Social media marketing is the ultimate way to build and maintain relationships with your current and future customers.



Understanding the value of your dental practice business is important, regardless of any near future transactions. By implementing some of the points discussed above, you can increase the value of your dental practice. Whether you are buying, selling, or growing a dental practice a business valuation is helpful to discover ways to increase its value.

We at Peak Business Valuation work with a handful of dental practice businesses. We are happy to address any questions you may have. Feel free to reach out by scheduling a free consultation. 


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