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Valuing a Chiropractic Office

Valuing a Chiropractic Office

Growth in the chiropractic industry is largely due to insurance plans offering it as a benefit. In addition, the aging population is seeking more chiropractic care. Natural remedies for back pain are trending, which the chiropractic industry benefits from. Chiropractors need to understand what impacts the value when a business appraiser is valuing a chiropractic office. In addition, knowing the fair market value is important whether you are buying, growing, or selling a chiropractic business.

Many factors impact the value of a chiropractic office. As a business appraiser, Peak Business Valuation provides business valuations to individuals who are buying or selling a chiropractic office. As part of a valuation engagement, we discuss some of the key factors that influence the value of a chiropractic office. The following factors are only a guide. For more specific information about valuing a chiropractic office, schedule your free consultation with Peak Business Valuation, business appraiser. 

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Market Multiples for a Chiropractic Office

Below are average valuation multiples for a chiropractic office. A valuation expert such as Peak Business Valuation uses multiples when valuing a chiropractic business.

  •       SDE Multiple Average Range: 1.75x – 2.27x
  •       EBITDA Multiple Average Range: 2.86x – 3.83x
  •       Revenue Multiple Average Range: 0.69x – 0.87x
**Disclaimer: These multiples are for educational purposes only. As such, the information provided does not constitute valuation advice. These multiples do not represent the valuation opinion of Peak Business Valuation or its valuation professionals. Instead, seek the guidance and advice of a qualified business valuation professional about any matter in this article.

How is a chiropractic business most often valued?

A business appraiser uses a variety of business valuation approaches to determine the value of a chiropractic office. Often cash flow multiples – SDE and EBITDA multiples are most applicable. However, the valuation expert uses their knowledge and expertise to determine what methods and multiples are applicable to value your chiropractic business.

Knowledge of how much your chiropractic office is worth provides you with the first steps to increasing its value. Whether you are expanding your chiropractic office, buying, or selling, the following are a few ideas to increase the value of a chiropractic office. Peak Business Valuation, business appraiser, is happy to answer any questions you may have. Reach out by scheduling a free consultation.

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Key Success Factors

Peak Business Valuation, business appraiser, often values chiropractic offices. The following are success factors to help increase the value of your chiropractic business. For more ideas, see Value Drivers for a Chiropractic Office, How to Value a Chiropractic Clinic, and Valuation Multiples for Chiropractic Clinics.


The location of your chiropractic clinic has a significant influence on the success of your chiropractic business. Advantageous locations include proximity to a hospital, nursing home, gym, or fitness center. Clients at these facilities may provide consistent revenue for your chiropractic business. 

When choosing a location, it is important to strategically assess the nearby businesses and residents. Some chiropractic clinics have found success co-locating with other companies such as gyms or rehabilitation clinics. 

The more clients you draw in at your location the greater revenue your chiropractic office sees. When analyzing the value of a chiropractic office, a business appraiser such as Peak Business Valuation analyzes revenue and cash flow.

Quality Care, Reputation, Loyal Clientele

As a chiropractic office, one of your greatest sources of revenue is a loyal clientele. Providing quality care to your clients encourages repeat business as well as referrals. The reputation of your clinic can make or break it. A reputation for high-quality care increases your client base. 

Part of high-quality care is accepting feedback and improving. Be sure to ask clients for ways you can improve. One way to do that is through google reviews, as discussed in the Use of Technology section. 

Your reputation, quality of care, and loyal clientele all increase revenue. In a business valuation, revenue has a high impact on the value of a chiropractic office. For additional questions, schedule a free consultation with Peak Business Valuation.

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Use of Technology

Using technology can greatly benefit a chiropractic office. First, a Google My Business page is a must-have. Potential clients often use google to find a chiropractor. They read reviews for assurance that they are seeing a quality chiropractor. So, be sure to ask your current clients for google reviews. It is also important to have your address, contact information, and hours of business updated on your google page. 

Next, it is valuable to have a well-built website with useful tools. Quality information on the benefits of chiropractic care is helpful for clients. This will improve SEO and increase traffic to your website. Read The Value of SEO for more ideas. Effective technology can also create ease of access to online scheduling and payment processing.

Lastly, social media is a great way to engage and connect with your clients. Use social media platforms to advertise and reach out to clients. Engaging with the community increases familiarity with your brand. 

Brand reputation, SEO, and online presence all increase the value of a chiropractic office. A business analyst such as Peak Business Valuation assesses these when completing a business valuation for a chiropractic office.


When valuing a chiropractic office there are many factors to consider. A good understanding of the value of a chiropractic office is important whether you are looking to buy, sell, or grow a chiropractic business. A business valuation portrays a clearer picture of the fair market value of your chiropractic office. In addition, it will help identify opportunities to maximize the value.

Peak Business Valuation, business appraiser, values chiropractic offices across the United States. We are happy to answer any questions about valuing a chiropractic office. Reach out by scheduling a free consultation. We look forward to hearing from you!


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